What’s deceptive about advertising is the answer that it gives about how we can be happy. The answer that it gives is that products are somehow connected to our sense of well being and our sense of happiness, and that is, I think, the ultimate lie. What makes us happy is not products but what the products are seen as a conduit to.
Sut Jhally, interviewed in POM Wonderful Presents: The Greatest Movie Ever Sold.
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